Marketing SL as a platform that you can do anything with reminds me of how skin moisturizers are marketed towards women…lol. Fight 7 signs of aging with one product…only that kind of marketing tactic didn’t really work with a product like SL. So they tried to leverage on the business aspects when Mark Kingdon was at the helm.
Now they are trying SL as a gaming platform. We’ve yet to see if this works, but really, with the exception of beauty products, categorizing something and putting them in a box and focusing on ONE of the features are what usually works in marketing most products. Some people get attracted to a product’s main selling point, and nothing else. Those are the kind of people the Lab are trying to grab hold into now.
What makes for us already in SL? I hope Rod Humble will not abandon the residents and take care of us and let us participate. I’m all good with their marketing spin, as long as they don’t lose sight of us that already see SL as beyond gaming and vampires and so forth.
All in all, SL is a great product, it can deliver more than advertised, BUT when handled improperly, it devolves as a bad product. We are slowly into that devolving process, when the Lab placed all their eggs in one basket, but it’s not yet too late to make miracles…:)
I believe no matter who the CEO will be, ultimately WE are the experience. If they want to go to that road, well and good, but I think they should take advantage of the residents’ passion by engaging with them more so that the residents can take care of the other SL aspects that they don’t choose to highlight for now.














BBC fail article about Second Life
November 21, 2009Sure, there are those who came in, found it boring, had a bad experience, etc., and logged off. Then they preach all sorts of evil about it and predict its death. But Second Life is still here…and growing–those who predict its end are the noisy minority.
As a writer in the virtual world (I also belong to a staff of a magazine based in Second Life that features articles from many categories like art, business, machinima, events, live music, fashion and architecture) I was able to make a small living out of Second Life, so my hours in it are more productive than usual. My work with it (AVENUE Magazine) also made me see that SL is NOT a STALE and STAGNANT world after all. It is vibrant, creative, eclectic, stimulating, fun, and a great social environment.
As one of the commentators above said, SL is really how you make of it–but I dare say that who you meet during the first hour is also dependent to your staying or leaving the world. I was lucky to find friends after several days of wandering around (I was patient enough) and I have more friends and contacts now more than 2 years later.
That said, there a lot of things to do to make SL more palatable to regular computer users, and Linden Lab is making strides in doing so.
That said, as a reader and a follower of your network, I hope to see more objective and balanced article about Second Life.
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